Walmart Exclusive Brands 2024: Everything you need to know

Walmart is one of the largest and most popular retailers in the world, offering a wide range of products and services to its customers. But did you know that Walmart also has its own exclusive brands that you can only find at its stores or online? In this blog post, we will explore everything you need to know about Walmart’s exclusive brands in 2024, such as what they are, how they differ from other brands, and why you should consider buying them. Whether you are looking for groceries, clothing, electronics, or home goods, Walmart exclusive brands have something for everyone. Read on to discover more!

1. Introduction to Walmart Exclusive Brands 2024

In 2024, Walmart’s exclusive brands are taking center stage, offering customers a unique shopping experience like never before. These exclusive brands, also known as private labels, are products you can only find at Walmart stores or on their website. They cover a wide range of categories, from groceries and clothing to electronics and home goods. What sets these brands apart is their dedication to quality, affordability, and innovation. Walmart has been steadily expanding its exclusive brand portfolio, and in this year, they are expected to offer an even more diverse and exciting selection.

These 5 points provide overview on the introduction to Walmart Exclusive Brands 2024

1. Distinctive Definition: Walmart’s exclusive brands are products you can only buy at Walmart, setting them apart from items available elsewhere.
2. Broad Range: These unique brands encompass various product types, including clothing, electronics, home essentials, and groceries, ensuring a diverse selection for shoppers.
3. Quality and Value: Walmart’s commitment to delivering quality goods at affordable prices is a hallmark of its exclusive brands, ensuring customers receive excellent value.
4. Continuous Development: Walmart has consistently expanded and improved its exclusive brand offerings over time, with this trend set to continue, providing customers with even more options and innovations.
5. 2024 Prospects: Looking ahead to 2024, Walmart’s exclusive brands will see further advancements, such as sustainability initiatives, advanced tech gadgets, and the latest fashion trends, meeting the changing preferences of shoppers.

2. Evolution of Walmart’s Exclusive Brands

The evolution of Walmart’s exclusive brands has been a remarkable journey, reflecting the company’s commitment to meeting the ever-changing needs and preferences of its customers. Over the years, these exclusive brands have undergone significant developments and transformations. Here’s a closer look at the evolution of Walmart’s exclusive brands:

• Walmart’s exclusive brands started in 1991 with Sam’s Choice, a premium food brand named after the founder of Walmart, Sam Walton.
• In 1993, Walmart launched Great Value, a national brand equivalent line of grocery and household products that offered quality and value to customers.
• In 2018, Walmart introduced three new clothing lines and revamped an existing one to compete with Amazon and Target. These were George, Terra & Sky, Time and Tru, and Wonder Nation.
• In 2019, Walmart partnered with Ellen DeGeneres to create EV1, a women’s casual clothing brand that reflected Ellen’s style and personality.
• In 2020, Walmart launched Onn, an electronics brand that featured TVs, laptops, tablets, headphones, speakers, and more. Onn products were compatible with other Walmart services, such as Walmart+, Vudu, and Walmart Pay.
• In 2021, Walmart acquired JoyRun, a peer-to-peer delivery platform that allowed customers to order and deliver items from Walmart’s exclusive brands to their neighbors.
• In 2022, Walmart expanded its exclusive brand portfolio to include sports, beauty, pets, baby, and more categories. Some of the new brands were Athletic Works, Equate, Mainstays, K Alexander, and World Table.
• In 2023, Walmart enhanced its exclusive brand products with sustainability initiatives, such as using recycled materials, reducing packaging waste, and supporting social causes. Some of the brands that adopted these practices were George, Onn, and Equate.
• In 2024, Walmart plans to launch more exclusive brand products that cater to the evolving needs of customers. Some of the expected developments are advanced tech gadgets with artificial intelligence and voice control features from Onn, the latest fashion trends and styles from George and EV1, and organic and gluten-free food options from Great Value and Sam’s Choice.

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3. Most popular Walmart’s exclusive Brands

Some of the most popular Walmart exclusive brands are:

• Great Value: This brand offers a variety of grocery items, such as dairy, snacks, beverages, frozen foods, and more. Great Value products are comparable to national brands in terms of quality and taste, but are cheaper and more convenient to buy.
• Equate: This brand provides health and wellness products, such as vitamins, supplements, personal care, over-the-counter medicines, and more. Equate products are tested and approved by pharmacists and doctors, and are designed to help customers stay healthy and happy.
• Mainstays: This brand features home goods, such as bedding, bath, kitchenware, furniture, decor, and more. Mainstays products are stylish and functional, and can help customers create a cozy and comfortable living space.
• George: This brand offers clothing and accessories for men, women, and kids. George products are fashionable and durable, and can suit different occasions and seasons. George products are also made with sustainable materials and practices, and support social causes.
• Onn: This brand delivers electronics and gadgets, such as TVs, laptops, tablets, headphones, speakers, and more. Onn products are innovative and user-friendly, and can enhance customers’ entertainment and productivity. Onn products are also compatible with other Walmart services, such as Walmart+, Vudu, and Walmart Pay.

4. Walmart Exclusive Brands Categories

Walmart has several brands that are exclusive to its stores or online platform, meaning that they are not available at other retailers. These brands offer high-quality products at affordable prices, and cater to different customer needs and preferences. Some of the most popular Walmart brands categories are:

• Animal: This category includes products for pets, equestrians, livestock, and other animals. It covers animal food, health and grooming, accessories, and housing and carriers. Some of the brands in this category are Ol’ Roy, Pure Balance, Special Kitty, Equine Couture, and Weaver Leather.
• Art & Craft: This category includes products for crafting, sewing, knitting, collectibles, display accessories, and more. It covers glues, tapes, paints, applicators, tools, and supplies. Some of the brands in this category are Mod Podge, Scotch, FolkArt, Singer, and Cricut.
• Baby: This category includes products for babies and toddlers. It covers baby food, diapering care, furniture, toys, transport, and more. Some of the brands in this category are Parent’s Choice, Gerber, Graco, Fisher-Price, and Evenflo.
• Carriers & Accessories: This category includes products for travel and storage. It covers luggage, holders, travel accessories, cases, and bags. Some of the brands in this category are Protege, Rockland, SwissGear, Case Logic, and No Boundaries.
• Clothing: This category includes products for men’s, women’s, and children’s clothing and accessories. It covers casual and dress clothing, shoes, jewelry, watches, sunglasses, and more. Some of the brands in this category are George, Time and Tru, Terra & Sky, Wonder Nation, and EV1.
• Electronics: This category includes products for technology, office and entertainment. It covers TVs, laptops, tablets, headphones, speakers, cameras, printers, and more. Some of the brands in this category are Onn, HP, Samsung, Canon, and Bose.
• Food: This category includes products for grocery and consumables. It covers snacks, beverages, frozen foods, candy, baking supplies, and more. Some of the brands in this category are Great Value, Sam’s Choice, Marketside, Pringles, and Hershey’s.
• Health & Wellness: This category includes products for health and wellness. It covers vitamins, supplements, personal care, over-the-counter medicines, and more. Some of the brands in this category are Equate, Spring Valley, Equate Beauty, Advil, and Tylenol.
• Home: This category includes products for home goods. It covers bedding, bath, kitchenware, furniture, decor, and more. Some of the brands in this category are Mainstays, Better Homes & Gardens, Pioneer Woman, Serta, and Yankee Candle.

These are just some of the Walmart brands categories that you can find at its stores or online platform. There are many more categories that cover other product types such as sports, beauty, pets, baby, and more. Walmart brands categories are constantly evolving and improving to meet customer demands and expectations. By shopping at Walmart brands categories in 2024 you can enjoy the benefits of quality value convenience and variety.

5. Why Walmart’s Exclusive Brands Are Worth Your Attention?

Walmart’s exclusive brands are worth your attention because they offer a variety of benefits that can enhance your shopping experience and satisfaction. Here are some of the reasons why you should consider buying from Walmart’s exclusive brands in 2024:

• Quality: Walmart’s exclusive brands are known for their high quality and performance, comparable to or even better than national brands. Walmart’s exclusive brands are tested and approved by experts and customers, and are designed to meet or exceed your expectations. Whether you are looking for groceries, clothing, electronics, or home goods, Walmart’s exclusive brands have something for everyone.
• Value: Walmart’s exclusive brands are also known for their affordability and value, offering lower prices than other brands without compromising on quality. Walmart’s exclusive brands can help you save money and get more for your purchases. You can also enjoy additional discounts and rewards by using Walmart’s services, such as Walmart+, Vudu, and Walmart Pay.
• Convenience: Walmart’s exclusive brands are also known for their convenience and accessibility, available at Walmart stores or online platform. You can easily find and buy the products you need from Walmart’s exclusive brands, with fast and free delivery options. You can also use Walmart’s peer-to-peer delivery platform, JoyRun, to order and deliver items from Walmart’s exclusive brands to your neighbors.
• Variety: Walmart’s exclusive brands are also known for their variety and diversity, offering a wide range of product categories and types to suit different customer needs and preferences. You can find products from different categories, such as food, health and wellness, clothing, electronics, home, and more. You can also find products from different styles, trends, and innovations, such as sustainable, organic, gluten-free, artificial intelligence, voice control, and more.
• Evolution: Walmart’s exclusive brands are also known for their evolution and improvement, constantly adding and refining their product offerings to meet customer demands and expectations. Walmart’s exclusive brands are always looking for new ways to enhance their quality, value, convenience, and variety. You can expect to see more developments and innovations from Walmart’s exclusive brands in 2024 and beyond.

These are just some of the reasons why Walmart’s exclusive brands are worth your attention.

6. What’s New in Walmart exclusive brands in 2024?

Here are some of the new developments and innovations that you can expect from Walmart exclusive brands in 2024:

• Great Value will launch more organic and gluten-free food options for customers who have dietary preferences or restrictions. These products will be certified by USDA or GFCO, and will have clear labels on the packaging. Customers will be able to enjoy delicious food without compromising their health or lifestyle.
• Equate will introduce more natural and plant-based products for customers who care about the environment or animal welfare. These products will be made with ingredients derived from plants or minerals, and will be cruelty-free. Customers will be able to use these products with confidence and peace of mind.
• Mainstays will offer more smart home products for customers who want to make their homes more connected or automated. These products will be compatible with popular smart home platforms such as Google Home or Amazon Alexa, and will allow customers to control their devices with voice commands or mobile apps. Customers will be able to enjoy more convenience and comfort in their homes.
• George will collaborate with more celebrities and influencers for customers who want to follow the latest fashion trends or styles. These collaborations will feature exclusive collections designed by famous personalities such as Brandon Maxwell, Ellen DeGeneres, or Beyoncé. Customers will be able to express their individuality and personality with these collections.
• Onn will launch more advanced tech gadgets for customers who want to experience the cutting-edge technology or features. These gadgets will have artificial intelligence or voice control features that can learn from customers’ preferences or habits. Customers will be able to enjoy more entertainment and productivity with these gadgets.

These are just some of the new developments and innovations that you can expect from Walmart exclusive brands in 2024.

Conclusion

In conclusion, Walmart’s exclusive brands in 2024 offer a compelling shopping experience marked by quality, affordability, variety, and innovation. These private label products, available exclusively at Walmart stores and online, span a wide range of categories, ensuring there’s something for everyone, whether you’re shopping for groceries, clothing, electronics, or home goods.

With a rich history of evolution and improvement, Walmart’s exclusive brands have continually adapted to meet customer demands, adding sustainability initiatives, collaborating with influencers, introducing advanced tech gadgets, and expanding product lines. In 2024 and beyond, these brands are set to elevate your shopping experience, making them a valuable choice for consumers seeking value, convenience, and the latest trends. Explore Walmart’s exclusive brands to enjoy the benefits of quality, affordability, and innovation in your purchases.

(FAQ) About Walmart Exclusive Brands in 2024

1. What are Walmart Exclusive Brands?

• Walmart Exclusive Brands are a collection of brands owned and operated by Walmart, available exclusively at Walmart stores and online. These brands offer a wide range of high-quality products and services, catering to diverse customer needs.

2. Why should I consider buying from Walmart Exclusive Brands?

• Shopping from Walmart Exclusive Brands in 2024 is a smart choice because it offers several benefits, including quality, affordability, convenience, and variety. These brands are constantly evolving to meet customer demands and are set to introduce exciting developments and innovations.

3. How can I find and purchase products from Walmart Exclusive Brands?

• You can easily discover and buy products from Walmart Exclusive Brands by visiting any Walmart store or using the Walmart app or website. The Walmart+ service also provides additional perks like free delivery, discounts, and rewards for shopping from these brands.

4. What new developments can I expect from Walmart Exclusive Brands in 2024?

• In 2024, Walmart Exclusive Brands are planning several exciting developments:
  • Great Value: Expect more organic and gluten-free food options, certified by USDA or GFCO, with clear packaging labels.
  • Equate: Look for natural and plant-based products that are environmentally friendly and cruelty-free.
  • Mainstays: Explore a broader range of smart home products compatible with popular platforms like Google Home and Amazon Alexa.
  • George: Discover exclusive fashion collections designed in collaboration with celebrities and influencers.
  • Onn: Experience advanced tech gadgets featuring artificial intelligence and voice control, designed to enhance entertainment and productivity.

5. How can I contact Walmart for product questions or feedback?

• You can easily reach out to Walmart’s customer service for product inquiries or feedback through various channels, including phone, email, chat, or social media. Additionally, you can find answers to many common questions on the Walmart website’s FAQ page, covering product specifications, shipping, returns, warranties, and more. Walmart is committed to assisting customers with any concerns or inquiries related to their exclusive brands.